How Shipping Can Make or Break Small Businesses
In a world overrun by large companies offering cheap products with minimal shipping costs, small to midsize businesses have to find a way to compete. With everything just one click away from being purchased, where is the tipping point? What makes one small business shine, while another fades into the background? Large businesses have the luxury of practically (or literally) giving things away because their brand stands for a gigantic variety of services; they have no need to sell the “best” version of anything. Instead, by selling massive amounts of unrelated products, big business drastically changed the landscape of consumerism. Fortunately, with every great change, comes the aftermath, and 2015 has seen consumers getting back to basics — smaller businesses that focus on quality products.