New Jersey’s Madi Francisquini Wasn’t Born in the USA, But She’s Lovin’ It
New Jersey’s Madi Francisquini Wasn’t Born in the USA, But She’s Lovin’ It

High school years can be a big transition for any teenager. For Madi Francisquini, it meant changing countries.

Francisquini (pronounced fran-sis-kinney) was born in Curitiba, Brazil, and lived in the South American country until she was 15. Then it was onto Hoboken, N.J., where her stepfather (who is American) has a business. She had taken English classes throughout her school career, so language wasn’t a huge barrier. But, she says, there was a significant culture shock.

“When I first moved here, it’s completely different, the culture,” she says. “I don’t even know how to explain. It was pretty hard, just adapting to the way that you guys do things here. It’s a lot different. … In Brazil, you can do whatever you want, whenever you want — even when you’re super young. Here, it’s a lot more strict. … I would say Brazilians just make an excuse to party — on everything.”

After high school, Francisquini attended Rider University in New Jersey and graduated with a finance degree in 2010. An initial job with an advertising company turned her interests toward sales, and after a two-month stay, she found her way to Worldwide Express. She started as an account executive in 2011, and was promoted in January to territory sales manager for the Newark franchise.

“The office, we’re like a little family,” she says. “We work together. Everybody loves each other. We’re all close in age, too.”

Here’s more from Francisquini on life and work in New Jersey:

What attracted me to sales: “I’m very outgoing. I like talking a lot. It was something I could see myself doing. That first job that I had, I wasn’t really looking for sales, but that company actually opened my eyes to sales. That’s when I figured out that that’s what I wanted to do, and not stay in an office all day.”

What attracted me to Worldwide Express: “I liked the young atmosphere. My manager — Kieran Lang, who was interviewing me at the time — I really liked him, and that pushed me to wanting to go to Worldwide. … He’s very young and funny. Just the atmosphere in my office was very young and cool, I would say.”

The best part of my job: “Teaching [the account executives] how to do things that I already know how to do. I love seeing them grow. I think that’s my favorite part right now. It’s exciting, just watching them getting better and better and growing their numbers. You see the more they’re billing the happier they are. Obviously the more successful you are, the better attitude they’re going to have, so it’s nice to see that you’re helping other people succeed in their career.”

My approach to sales: “My approach to sales is very personable. I’m always super excited working on accounts. Getting to know that person, I build a relationship — not only a business relationship, but like a friendship relationship with my accounts. I have accounts that I still have from when I started, and they’re kind of like my friends now, in a way. I not only call them about shipping but how they’re doing, how their weekend was. I think that’s what I do different than other people. And I try to pass that to my reps as well. I try to tell them to build that friendship with their clients.”

How I deal with rudeness on a cold call: “People being mean, now I laugh about it. When I go cold calling and somebody’s like, ‘Oh, get out of here!’ You’re just like, ‘Whoa! You doing all right today?’ [The first time it happened] my manager was just like, ‘Is there anything I can do for you? Are you in a good mood today?'”

My hobbies and interests: “I love playing sports. I’m on a volleyball team. I’m very competitive, so I love playing it. I love going to concerts with my friends, and traveling when I do have time. I try to go [back to Brazil] every year. I have family there. My mom is here, my stepdad is American, so I have an American little sister and my other sister [born in Brazil] is also here. And other than that, my whole family is in Brazil.”

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About the author
Stephanie Bauer
Stephanie Bauer works as marketing specialist, brand strategist, social media enthusiast and all-around whiz at Worldwide Express' corporate office in Dallas. Find me on Google+

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